In the process of applying to The Nue Co., I was given a design challenge to test my skills. I made it to the final round of interviews, though the company ultimately decided to restructure and hire for a different role. I was very pleased with the final outcome of the challenge, as were the lovely individuals I interviewed with. 

An image of the product, Nootro Focus, is shown below, along with existing campaign imagery.

Below are the final three assets I created. I distorted found imagery to create a frosted glass effect and emulated the company's poetic use of letterforms. The messaging of focus is articulated through channeling TV static in the first, a sharp grid-like formation of words in the second, and a hypnotic, circular fountain in the third.

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